Objective:

To create bold, engaging product designs that promote the Wheatland Kings hockey team, strengthen team branding, and excite fans.

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Project Goals:

1. Boost Fan Engagement: Design merchandise that resonates with fans and encourages team support.

2. Enhance Team Branding: Develop consistent designs across various products to reinforce the team’s identity.

3. Drive Revenue: Create visually appealing items to increase sales of team merchandise.

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Key Deliverables:

1. Graphic Design Elements:

- Refreshed the team’s logo with modern enhancements for versatility and impact.

- Designed supporting graphics, including mascots, slogans, and team-themed icons for merchandise use.

2. Apparel Design:

- Created custom designs for team jerseys, hoodies, t-shirts, and caps.

- Incorporated bold typography, dynamic patterns, and the team’s color palette for a modern sportswear look.

- Produced mockups for fan apparel and player uniforms.

3. Product Design:

- Designed a range of promotional items, including water bottles, tote bags, and keychains.

- Developed limited-edition collectibles, such as scarves and enamel pins, featuring unique design elements to appeal to superfans.

- Created digital mockups for easy visualization and client approval.

4. Design Assets:

- Provided a brand kit including color codes, fonts, and design templates for future use.

- Delivered high-resolution, print-ready files for all designs.

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Outcomes:

- Strengthened team identity through cohesive and professional designs.

- Boosted fan excitement and engagement with high-quality, stylish merchandise.

- Increased sales and visibility for the Wheatland Kings through diverse product offerings.

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