Objective:

To create a professional, video-first podcast for YouTube, accompanied by an audio version for distribution on Apple Podcasts and Spotify, to showcase Greg Rider’s personality, insights, and artistry while engaging a broader audience.

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Project Goals:

1. Build Audience Engagement: Develop a podcast platform for meaningful conversations and audience interaction.

2. Showcase Brand Identity: Highlight Greg Rider’s personality, music journey, and industry insights through high-quality video and audio content.

3. Maximize Reach: Publish content on multiple platforms, including YouTube, Apple Podcasts, and Spotify.

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Key Deliverables:

1. Pre-Production:

- Collaborated with Greg Rider to define the podcast’s theme, structure, and tone.

- Outlined episode topics and guest appearances to align with Greg’s musical career and target audience interests.

- Designed a visually appealing podcast set, including branded elements to enhance recognition.

2. Video Production:

- Recorded a series of podcast episodes with a multi-camera setup to capture dynamic angles.

- Used professional lighting and audio equipment to ensure cinematic video quality and crisp sound.

- Directed on-set filming to create a natural yet polished conversational atmosphere.

3. Post-Production:

- Edited video content to include smooth transitions, on-screen graphics, and branded intro/outro sequences.

- Enhanced audio for clarity and consistency across platforms.

- Optimized content for YouTube with engaging visuals and thumbnails.

4. Audio-Only Version:

- Extracted audio from video recordings and edited it to fit podcast standards.

- Adjusted sound levels, added background music, and cleaned up any interruptions for a seamless listening experience.

5. Final Deliverables:

- High-quality, video-first podcast episodes uploaded to YouTube.

- Optimized audio versions of episodes published on Apple Podcasts and Spotify.

- Marketing assets, including short clips and audiograms, for promotional use on social media.

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Episode Example:

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Outcomes:

- Successfully launched Greg Rider’s podcast, building a new platform for fan engagement and personal storytelling.

- Increased visibility on YouTube, Apple Podcasts, and Spotify, reaching a diverse audience.

- Strengthened Greg’s personal brand by showcasing his insights and creativity beyond music.