Objective:

To design eye-catching, premium product labels for Origin Malting & Brewing's beer cans, ensuring the packaging reflects the brand's unique identity and appeals to its target audience.

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Project Goals:

Enhance Shelf Appeal: Create visually stunning labels to stand out in a competitive market.

Reflect Brand Values: Incorporate the company’s dedication to quality, local sourcing, and craftsmanship.

Build Brand Recognition: Develop a cohesive label design system that reinforces brand identity across product lines.

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Key Deliverables:

1. Design Discovery:

- Conducted a collaborative session to understand the brand story, target audience, and product positioning.

- Identified design elements to highlight the brewery's commitment to local sourcing and traditional malting methods.

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2. Label Design Concepts:

- Developed three distinct label design concepts, each integrating vibrant colors, modern typography, and illustrative elements inspired by the brewing process and local heritage.

- Incorporated the brewery’s logo prominently for brand recognition.

- Explored unique layouts for product details to ensure clear communication of key information (e.g., beer type, ABV, flavor profile).

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3. Finalized Design:

- Selected a concept that blended bold graphics with natural motifs to connect the product with its origins.

- Used a consistent label structure for easy identification across different beer varieties while allowing each can to have a unique visual identity.

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4. Color Palette and Typography:

- Established a vibrant yet earthy color palette to evoke freshness and craftsmanship.

- Chose clean, modern fonts for readability and brand alignment.

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5. Print-Ready Files:

- Delivered high-resolution, print-ready label files.

- Included bleed margins and color calibration for accurate reproduction.

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6. Packaging Mockups:

- Provided digital mockups to visualize the designs on cans, helping the client make final decisions and prepare for marketing campaigns.

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Outcomes:

- Created an eye-catching label system that boosted the brand’s presence in retail spaces.

- Enhanced customer engagement by reflecting the brewery’s story and quality through visually compelling designs.

- Increased product differentiation in a crowded market.

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