Objective:

To develop a premium, modern brand identity and logo that enhances brand awareness and sets Arbutus Rock apart in its industry.

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Project Goals:

1. Establish a Distinct Brand Identity: Create a cohesive brand personality that resonates with the target audience and communicates Arbutus Rock’s values and expertise.

2. Design a Premium Logo: Develop a sleek, memorable logo that encapsulates the essence of the brand.

3. Create Consistent Visual Assets: Ensure all branding elements work seamlessly across digital and print media.

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Key Deliverables:

1. Brand Strategy:

- Conducted an in-depth discovery session to understand Arbutus Rock’s mission, vision, and target audience.

- Defined brand attributes: Premium, Modern, Professional, and Trustworthy.

- Developed a brand voice to guide communication and messaging.

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2. Logo Design:

Designed multiple concepts reflecting modern aesthetics and the premium positioning of the brand.

Finalized a sleek, geometric logo featuring a minimalist design inspired by natural rock formations, symbolizing strength and stability.

Delivered primary, secondary, and monochromatic versions for versatile application.

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3. Color Palette:

- Created a sophisticated palette featuring deep earth tones, neutral grays, and a touch of metallic gold to convey elegance and quality.

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4. Typography:

- Selected modern sans-serif and serif fonts to balance readability with a premium feel.

- Suggested font combinations for headlines, subheadings, and body text.

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5. Brand Guidelines:

- Documented detailed guidelines to ensure consistent use of the logo, colors, typography, and imagery across all touchpoints.

- Included rules for print, digital, and social media applications.

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6. Collateral Design:

- Designed business cards, letterheads, and email signatures to align with the new brand identity.

- Provided mockups to visualize branding in real-world applications.

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Outcomes:

- Successfully positioned Arbutus Rock as a modern, premium brand.

- Enhanced brand recognition through a visually cohesive identity.

- Created assets that instill confidence and professionalism in client communications.

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